January 27th 2022
How to deliver empathy in employee engagement
Connect and care – delivering empathy for better employee engagement
December 16th 2021
Don’t mince your words
Words can inspire us, motivate us, or simply annoy us. We take a light-hearted look at a copywriter’s obsession.
December 2nd 2021
Performance Coaching – a work in progress
Listen, question, encourage – how to create a performance coaching culture.
October 21st 2021
Wellbeing: just say the word…
How healthy is your wellbeing strategy? We take a look at ways to keep it in tip top condition.
October 7th 2021
The power of delivering on diversity and inclusion
Higher returns, a more creative, innovative workforce and more – we examine the many benefits of delivering on D&I.
September 16th 2021
Women in leadership – your key to a better business?
We take a look at the issue of women in leadership, from gender pay to gender parity and analyse what progress is being made.
June 14th 2021
“I see you”: why genuine empathy needs to take centre stage in the workplace
We take a closer look at the benefits that empathy can bring to your business.
October 12th 2020
Could distractions really help your creative block?
Cognitive fixation is thought by many psychologists to be a leading obstacle to true creativity. So taking a shower, getting distracted really can help.
April 6th 2020
A WFH booklist
As we experience our new life in lockdown, escaping into a good book is an even greater pleasure than usual. It’s made me think about books that might...
August 10th 2019
Ambassador or Influencer – who’s right for your brand?
There was a time when brands had all the power. They set the agenda, led the conversation, and made sure the message, well, stayed on message. But now the power is in the hands of individuals too. They operate in the channels and engage with the audiences that our brands want to reach out to. So how do brands make these connections?
February 15th 2019
Soggy bottom
When I point out poor kerning to friends or family, I often get the rolling of the eyes or a vague expression on their face.
December 5th 2018
No creative person is an island
There is a saying that “no creative person is an island” and I would have to agree. High performance and creativity does not just simply pop into one’s mind.
June 13th 2018
A life of their own? The brand mascot phenomenon
Characters just tend to stick in our heads, and help us remember information. This is the case from childhood, in fact (readers of a certain age may remember the Green Cross Code man, a public announcement character who helped us cross the road safely).
May 22nd 2018
Are brands brave enough to back women’s sport?
The money invested in women’s sport sponsorship and branding still remains a small fraction of the overall spend.
March 28th 2018
Eco-design and the 5 Ps
Marketers and business owners will know all about the marketing mix and the principle of the 4Ps (product, place, price and promotion). However, I suggest that we all need to urgently adopt a fifth 'P', Planet.
March 15th 2018
The big print revival
Last week we saw the demise of the once-iconic music magazine, the NME. My 16-year- old Britpop loving self would have been devastated to lose her weekly fix of inky-fingered teenage rebellion, but in today’s publishing landscape this a sadly familiar story. Last year saw the last print edition of The Independent newspaper, while a host of other UK magazines have either folded or moved to online-only editions in the last few years.
September 21st 2017
Typography with emotion
When people think of typography, more often than not, it still conjures an image of the printed page, static letterforms...
September 18th 2017
Integrity has one of the shortest definitions of all: ‘honesty; incorruptibility’
If you consult your Oxford English Dictionary, you will find that 'integrity' has one of the shortest definitions of all - 'honesty; incorruptibility'. But what does that mean in practice?
September 5th 2017
Where do great ideas come from?
I’m often asked where an idea came from or what the inspiration was behind a concept. There are plenty of theories, dare I say “ideas" , about the origin of ideas...
August 30th 2017
Attention, interest, desire and… ACTION!
“You had my curiosity. But now you have my attention.” (Leonardo DiCaprio as Calvin Candie, Django Unchained, 2012)
